The ABC’s of Creating an Individual Giving Strategy


SIF Office - 2 Oliver Street, Suite 802, Boston, MA 02109

Did you know that nearly 80% of all philanthropic dollars consistently come from individuals?  That’s right … not foundations (15%) or corporations (5%).

So why do so few organizations have an individual giving strategy?   

Often nonprofit staff say, “we don’t know anyone with deep pockets”. Lately, some voice concern that it might not be the right time to ask individuals to give due to economic uncertainty. For many, they simply have no idea how to get started.  

This workshop will provide information about launching or improving your individual giving program. We will use the Cycle of Fundraising to illustrate how to identify prospects, educate and involve people on your mission, make an ask, and express authentic gratitude. This is an interactive workshop that encourages peer learning. It is intended for both newer and experienced fundraising staff, Executive Directors, and anyone else involved in the organization's fundraising. 

By the end of this session, you will:

  • Learn how to create an individual giving strategy
  • Consider how to inspire your board of directors to be involved
  • Exchange ideas with fundraising staff from other organizations
  • Have a fundraising framework that can also be applied to the individuals who work at foundations and corporations

This workshop session will be held in-person at the SIF office. SIF's Covid-19 policy requires that visitors present proof of vaccination (first two doses) and wear a mask when not actively eating or drinking. We will have face masks available at the office and ask that you bring a photo of your vaccine card. If you have any questions or concerns, please email Jameelah.

About the facilitator: Alyson Molloy Hussey is a consultant and certified executive coach who works exclusively with nonprofit organizations. Previously, Alyson was the Director of Development for SIF Innovator, Silver Lining Mentoring.