Writing for the Web: Helping Website Visitors Engage with Your Work

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Zoom (webinar)

While screaming into the void can be therapeutic, it’s demoralizing when you feel that way about your website.

Those of us who work at nonprofits spend a lot of our time writing. But many of the techniques we use for writing grant proposals or funder reports don’t translate to writing for the web. 

In this hands-on workshop, we’ll explore the best ways to write for how people actually read on the web.

Participants will learn and apply best practices for:

  • Replacing jargon-laden text with plain language
  • Writing for linguistically diverse audiences
  • Ensuring content is accessible to visitors using screen readers and other assistive technologies
  • Structuring content for search engines and AI tools

Who should participate:

This workshop is for nonprofit professionals who write copy for their organization’s website and other online channels, such as event pages and social media posts.

Facilitators: Clayton Dewey and Johanna Bates

If you have any questions about the workshop, please contact Annette Valdouin at avaldouin@socialinnovationforum.org.

This workshop is generously supported by DevCollaborative. To learn more about supporting SIF’s workshops, please contact Emily Bottie at ebottie@socialinnovationforum.org.